Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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TRAFFIQ Makes Goldberg Prez Officially; Are People Clicking More?; Dynamic Price Floor Wars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hail To The Chief As reported in Ad Age, Nick Pahade has left TRAFFIQ for agency Initiative and now the company’s SVP of Client Services, Lori Goldberg, is taking over as President. A TRAFFIQ press release explains: “During [Goldberg’s] time at TRAFFIQ, she has […]
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Google Updates AdWords Display; TubeMobul And TrialPay For Social Video RTB; PubMatic Gets Apps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Updating Display Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab in the Adwords interface and will be “built […]
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Convertro To Measure Cross-Channel; Microsoft's Van Der Kooi On The CIMO; Rave On, Right Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
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Retargeter MyThings Gets Orange, Publicis Investment; P&G & Digital; The Gamification Of Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pixeling Investment Personalized retargeter myThings, which saw an investment of $6 million from Deutsche Telcom’s T-Venture in 2010 (AdExchanger Q&A), is adding a new telecom investor as Orange, Publicis and Iris Capital Management will leverage their very own investment fund to take part in […]
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Adobe Reports Earnings, Efficient Frontier Results; Yandex RTB's Display - And Search; Ecommerce Picking Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Adobe reported its fiscal first quarter earnings for 2012 (ended March 2, 2012) yesterday. The results met analyst expectations as the release stated: “Revenue in Q1 FY2012 was $1.045 billion, which included $9.6 million of revenue from the acquisition of Efficient Frontier […]
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Tribal Fusion Owner Exponential Going IPO; Nielsen's 'Cross-Platform Campaign Ratings'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exponential Sees $176 Mil In 2011 Revs It’s the next phase of the ad network model. Exponential Interactive, owners of Tribal Fusion – Firefly Video and Adotube – have moved into the IPO phase as the company as it looks to raise funds in […]
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Aol-Microsoft-Yahoo! Display Deal Goes 'Live'; Marketers Adding Verification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AMY Update On The Microsoft Advertising blog, Senior Director, Display Marketplaces Daniel Sheinberg says the Aol-Microsoft-Yahoo! (AMY, YAM, MYA – you decide) agreement to sell each other’s non-guaranteed display inventory is now “live.” Sheinberg writes, “Starting this week, the Microsoft Media Network, AOL’s Advertising.com […]
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OPINION: The Sell SiderThe Future is Happening: Real-Time Ad Buying
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad […]
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Right Media Sale Rumors; Modeling Risk; RTB'd Expandables Come To AppNexus, Microsoft Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
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Yahoo!'s Facebook Patent Suit Percolates; Tap.Me Growing In-Game Ads; Spend Trends
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Fighting Jeff Roberts covers the patent Yahoo!’s patent lawsuit on paidContent and breaks out the 10 patents here. Meanwhile, patent fight broke out into the blogosphere yesterday – mostly against Yahoo!. VC Fred Wilson said, “I am not writing this in defense of […]
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