Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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Aol Gets Board Fight; Big Marketers Moving To Digital?; Right Media And The Triumverate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Board Brou-ha-ha Aol investor Starboard Value LLP, which owns 5.2% of the company, is trying to make waves on the Aol board as Starboad issued a press release on Friday saying it wanted to remove half the Aol board and nominate five of […]
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Google Caught Over-Riding Safari Privacy Settings; Retailers Find Facebook Commerce A Challenge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Shoots Goose The Wall Street Journal reported on Friday that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended […]
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Retailegence Offers Showroom To Brick-And-Mortar; The Power Of Habit; IAB Chair Carrigan On Everything
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]
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DG Reports Earnings, Discusses Digital Future; Video Next For Adchemy?; IAB Issues Ad Verification Guidelines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG’s MediaMind Future Convergence is coming – or is it just plain ol’ digital? HD ad prices have dropped a lot more than many have expected according to Wall Street analysts on DG’s earnings call yesterday. HD ads are a key part of DG’s […]
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iAd Gets A Haircut; NAI Releases Ad Network Report; Omnicom Shows Profit, Aims At Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]
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Rumor: Akamai Buying BrightTag; OpenX Sees Profit; Marin Software Gets Funds For Platform Buying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]
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Google Data Gathering Full-Steam Ahead; Time For Brokers, Not Bookers; LinkedIn CPMs Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]
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Akamai Reports Q4, Startups Take Execs; Reckitt-Benckiser Wants More Digital; Yahoo! Shuffling Board
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]
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ValueClick Sees 20% Organic Growth In Display In Q4; Spongecell Gets $10 Mil; McClatchy Says Segmenting For Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]
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Unica Co-Founder Yuchun Lee On IBM Software And Systems Integration For The CMO
Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]
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Amazon Tests A Retail Store; Ad Trading Guidelines In The UK; Agency Aegis Innovating
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon To Build Store Amazon is “taking it to the streets” and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, “This project is a test to gauge the market and see if a chain of stores would […]
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AdExchanger: The Facebook IPO
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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NYT's Paywall Looking Up, About.com Struggles; Social Spend Trend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banging On The Paywall The New York Times reported its Q4 2011 earnings yesterday and the subscriber numbers were at 390,000 – that’s 20% higher that Q3. A nice quarter-over-quarter increase it would seem. Did you get/give a subscription as a holiday gift? Ken […]
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Display Advertising Mentioned 8 Times In Facebook S-1; Google Talks Ad Exchange For Euro Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO Opens Facebook Kimono To the media’s relief, Facebook has finally filed its regulatory papers in preparation for an Initial Public Offering and it appears that just about the entire advertising market is in the company’s crosshairs. From the S-1 filing: “According to an […]
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Amazon Makes Cash, But Keeps Investing; Paywalls And 'Not-Profits'; Affectiva Scanning For Emotion And Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Earns Amazon.com said its Q4 2011 sales were up 35% to $17.43 billion as its e-reader the Kindle had strong holiday sales. Wall Street had been expecting sales to come in a about $800 million dollars higher. Read the release. But that wasn’t […]
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Facebook Has A Lot Of Display Ads; Brand Safety And Online Video; Pew Says We're Showrooming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Display Ads More stats have been released saying Facebook is the display impression king. comScore says Facebook had 27.9% of all the world’s display ad placements by the end of 2011 – up 6% in a year. Yahoo! (11%) and Google (5%) and […]
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Facebook IPO To Flood With Funds; P'G Focusing On Digital; Millennial Retargeting Engagement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Like IPOs? The monster initial public offering from Facebook is almost here. The Wall Street Journal says the company is expected to file the necessary papers this week which is expected to put a $100 billion, public market valuation on the company in the […]
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Visual Revenue Gets Funds For Pub Tools; The New Google Privacy Policy; Sucking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Content Gets Funds Dennis Mortensen’s Visual Revenue has received $1.7 million in new funding to continue to grow the business and work on the tech which optimizes the publisher’s front page. Managing yield starts with the content from Visual Revenue’s perspective. According to […]
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Yahoo! Display Revenues Continue To Wobble; Mohan On Google Display, Closed Systems; Getting Netezza'd
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings Revealed The song remains the same – for now. From Yahoo!’s Q4 earnings release, “Revenue excluding traffic acquisition costs (ex-TAC) was $1,169 million for the fourth quarter of 2011, a 3 percent decrease from the fourth quarter of 2010.” And then, the […]
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Apple Makes $13 Billion In Q4; OwnerIQ Buys DiJiPOP For Shopper Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Teller Machine Apple made enough money in the fourth quarter to buy the startup ad tech ecosystem and ad holding company or two. From the release, “The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, […]
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Vibrant Buys Ad Network Image Space Media; Google Display And Aegis ATD; AdChina On China Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vibrant Acquires Ad Network Yesterday, contextual ad network and technology company Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). Long-rumored as a candidate for an IPO, Vibrant Media appears to be extending its case for the importance in online […]
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Web Stops, Slows For SOPA; Kenny As Yahoo! Chairman?; Criteo Extends Reach With BrightTag
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SOPA Wednesday Yesterday, in an effort to stop the “Stop Online Piracy Act” (SOPA), Internet destinations and digerati made their displeasure known that the U.S. government’s attempt to stop piracy was a step in the wrong direction – if not right off a cliff […]
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Yang Leaves Yahoo! Board; Namely Optimizing Agency HR; Q4 Earnings Cavalcade Begins With Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yang Out All Things D’s Peter Kafka notes the official announcement on the departure of Jerry Yang from his Yahoo! board seat and, presumably, the strategic control he had of the company – though he remains a holder of a significant amount of Yahoo!’s […]
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CBSSports.com Partners With Developers For Apps; The Algo Of People; Measuring P&G Purpose
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Media Apps CBSsports.com announced that it will let developers create applications for use on its site as the company looks to emulate the models of Facebook and Apple among others. Yes, big media is getting its own app store. The Wall Street Journal’s […]
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OPINION: The Sell SiderWhat The Year Of The Dragon Has In Store For Marketers
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Pam Horan, President of the Online Publishers Association, a not-for-profit trade organization that represents online publishers In the Chinese zodiac, 2012 is the Year of the Dragon, a fitting animal characterized by being driven, unafraid of […]
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Hotel Brands Take Back Their Data; User Data Ecosystem Map; Video Getting More And More Funding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hotels And Ad Networks It’s another case echoing today’s tug-of-war in media with the online ad network model. Looking to cut out intermediaries such as Priceline.com, major hotels have banded together to create Roomkey.com. According to the Wall Street Journal, “Intermediaries usually retain 15% […]
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eBureau Targets With TruSignal; Specfic Media's MySpace TV Plans; The Corporate VC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBureau Spins Out TruSignal On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline […]
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Search +1 - Is Search Retargeting Next?; Medialets Launches Private Marketplace; Xbox Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Search With +1 On the Official Google blog, Google Fellow Amit Singhal discusses his favorite fruit (Chikoo) and what Google appears to position as the biggest change in search since its inception – the addition of Google+ and +1 data feeds in informing […]
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OPINION: Data-Driven ThinkingDirect Dialing Intent
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. One of the most exciting and disruptive things going on right now in digital media is the rise of new businesses harvesting intent […]
