AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingRetail Media’s Growing Pains: How To Push For Transparency Before The Bubble Bursts
When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.
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OPINION: The Sell SiderFrom Clicks To Connections: Three Essential Tips For The Post-Traffic Era
With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.
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OPINION: Data-Driven ThinkingPivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth
Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability. Here are actionable strategies CMOs can take to thrive amid market volatility.
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OPINION: The Sell SiderDear Ad Tech: Don't Let Publishers Be An Afterthought
The past two decades have left publishers struggling to effectively compete with “easy buttons” from tech giants and UGC behemoths. The ad tech industry must proactively support publishers with solutions tailored to their needs.
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OPINION: Data-Driven ThinkingAntitrust Enforcement Works, But It Needs To Happen More Proactively
Retroactive reinforcement won’t be enough to ensure a fairer and more innovative ad market going forward. The advertising industry needs proactive antitrust enforcement.
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OPINION: Data-Driven ThinkingNew US State Children’s Privacy Laws Continue To Reshape Digital Marketing
2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.
Tagged in:- California Age-Appropriate Design Code Act
- California Consumer Privacy Act
- Colorado privacy act
- Connecticut Data Privacy Act
- Connecticut SB 3
- davis&gilbert
- Florida Social Media Safety Act
- Georgia Protecting Georgia’s Children on Social Media Act
- kids data privacy
- Maryland Kids Code
- Maryland Online Data Privacy Act
- New York Child Data Protection Act
- Richard Eisert
- state data privacy laws
- Texas SCOPE Act
- Zachary Klein
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OPINION: On TV & VideoLinear TV Is About To Go The Way Of Radio. That’s A Good Thing
In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear buying.
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OPINION: Data-Driven ThinkingIs The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?
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OPINION: Data-Driven ThinkingProgrammatic Reboot: Rebuilding Digital Advertising From The Ground Up
Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater.
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OPINION: Data-Driven ThinkingMarketing To Machines: A New Performance Strategy In The Age Of AI Agents
As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.