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The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But […]
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Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]
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Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets Click. But there’s a lot going on in that 1%. The online grocery opportunity is still big, and some of […]
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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy […]
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Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee […]
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The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?” But the tradeoffs are always more complicated. Ben Young, CEO of the analytics company Nudge, gives an example in a blog post of […]
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Wordle Joins The Ranks Of The Ad-Supported; Begun, The Clone War Has
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
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Google’s No Good Very Bad Antitrust Week; The Rise Of Frenemy Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war. And […]
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Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
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Insta Gets A Bit Too Extra; Validating Attention-Based Validation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
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The DOJ’s Crash Course On Search Engines; Roblox Makes Metaverse Ads A Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
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Reading The Tea Leaves Of Apple Prices; Why A Salesforce CNBC Series Is Interesting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans? A lot, actually. Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone […]
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Snap’s Market Cap Conundrum; Publishers Whistle Through The Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel. “Overall investment with Snap has been light, considering many of our clients […]
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How YouTube Wins No Matter What; Amazon And The Streaming Experiment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
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Can Podcasting Escape Revenue Purgatory?; Google Gives Ground On App Store Billing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across […]
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The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart […]
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The Blue-Check Racket; Netflix Hires Top-Tier Ad Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since […]
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How VCs Can Cripple A Promising Category; Time To Build Something New
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic […]
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Tribune Quantifies The AMP Effect; The Sad State Of Newspapers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages. Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do […]
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Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]
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Meta Missed The Mark Monitoring Content; Mobile Carriers In The Privacy Crosshairs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Meme Machine Considering all the fuss over Facebook’s content moderation (as in, the lack thereof), it makes sense why Meta pushes out a quarterly “integrity update.” These updates include Meta’s Community Standards Enforcement Report and Widely Viewed Content Report, which are meant to serve […]
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The Wedge Widens Between Advertisers And Twitter; Snap Gets Dinged On Privacy In Illinois
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own […]
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Disney’s Diss Track To Netflix Drops; Amazon Brings Thursday Night Football To The Bar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with bated breath for Netflix’s and Disney’s ad-supported tiers to face off in 2023. In the meantime, Disney’s plans got leaked to Insider. Disney is pushing hard to promote its streaming inventory to advertisers before ads […]
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Nothing A Day Keeps Amazon Away; HBO Max Hits Max Panic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is … CVS? Amazon is placing bids on home health services provider Signify Health just one month after it bought One Medical Clinics for $4 billion, which CVS also had its eye on. Apparently, the more […]
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HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut. […]
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Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
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Mediaocean Swims To CTV; Shopping Ad Product News Spans Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The […]
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Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for […]
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Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street […]
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Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in […]