Home Agencies WPP CEO Martin Sorrell Steps Down

WPP CEO Martin Sorrell Steps Down

SHARE:

WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he had served as CEO since 1987.

WPP chairman Robert Quarta will be executive chairman until the new CEO is appointed.

Mark Read, CEO of Wunderman, and Andrew Scott, WPP’s corporate development director and Europe COO, will both serve as joint holding company chief operating officers.

Sorrell had been the subject of an investigation alleging misuse of assets and of improper behavior. The misconduct allegation investigation had concluded, WPP said in a release Saturday.

“Obviously I am sad to leave WPP after 33 years,” Sorrell said in a statement. “It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now. I leave the Company in very good hands, as the Board knows. Mark and Andrew and the management team at all levels have the knowledge and abilities to take WPP to even greater heights and capitalise on the geographic and functional opportunities. I will particularly miss the daily interactions with everyone across the world and want to thank them and their families for all they have done, and will do, for WPP.”

Sorrell pioneered WPP into the digital age, investing in ad technology data and media ownership. However, WPP is now facing significant challenges. In March, WPP reported its worst financial year since the 2009 economic crisis, with revenues down .6% to $21.2 billion, and it predicted flat 2018 Revenue growth as clients cut marketing budget and pressured agency margins.

Must Read

The In-Game Ad Market is Expanding, One SDK At A Time

In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.

What Publishers Need To Know About Floor Pricing

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

Comic: Shopper Marketing Data

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch

“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News

Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

play button with many coins isolated on blue background. The concept of monetization of the video. Making money on video content. minimal style. 3d rendering

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.