Home Agencies WPP CEO Martin Sorrell Steps Down

WPP CEO Martin Sorrell Steps Down

SHARE:

WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he had served as CEO since 1987.

WPP chairman Robert Quarta will be executive chairman until the new CEO is appointed.

Mark Read, CEO of Wunderman, and Andrew Scott, WPP’s corporate development director and Europe COO, will both serve as joint holding company chief operating officers.

Sorrell had been the subject of an investigation alleging misuse of assets and of improper behavior. The misconduct allegation investigation had concluded, WPP said in a release Saturday.

“Obviously I am sad to leave WPP after 33 years,” Sorrell said in a statement. “It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now. I leave the Company in very good hands, as the Board knows. Mark and Andrew and the management team at all levels have the knowledge and abilities to take WPP to even greater heights and capitalise on the geographic and functional opportunities. I will particularly miss the daily interactions with everyone across the world and want to thank them and their families for all they have done, and will do, for WPP.”

Sorrell pioneered WPP into the digital age, investing in ad technology data and media ownership. However, WPP is now facing significant challenges. In March, WPP reported its worst financial year since the 2009 economic crisis, with revenues down .6% to $21.2 billion, and it predicted flat 2018 Revenue growth as clients cut marketing budget and pressured agency margins.

Must Read

Please, I Beg You, Do Not Fill My TV With Pregnancy Ads

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

San Jose, CA - June 1, 2023: Closeup of Georgia Pacific Angel Soft kinds of toilet paper on a shelf. Each roll is individually wrapped.

How Georgia-Pacific Rolled Out Its Own Programmatic Media Team

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.

This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation

Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

With Match Rates Falling, Is Effective Attribution Just An Illusion?

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.

Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.

This New Training Framework Gives Publishers A Say In How AI Uses Their Work

The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.