Essence Digital Buys Seattle's Point Reach, Adding Mobile Talent

Essence Digital has acquired Point Reach, a Seattle-based agency with 19 employees and significant mobile capabilities. The deal brings Essence’s global headcount to 233, with the bulk of those staff concentrated in London, New York, and, most recently, San Francisco. The Bay Area presence materialized last September with the acquisition of SF-based Black Bag Advertising in September.

As a result of the two deals, U.K.-baptized Essence Essence Digital is now one of the faster growing independent agencies in the U.S.

It’s now focused on growing headcount in its new Seattle outpost, while infusing the rest of the company with Point Reach’s mobile chops.

In a statement shared with AdExchanger, the company said, “Essence is currently working on recruitment plans to expand the team in Seattle to support both Point Reach and Essence clients, as well as to take Point Reach’s mobile expertise to existing locations in San Francisco, New York, and London.”

Point Reach has created mobile media campaigns for clients such as Walgreens, Disney, AT&T, and StubHub. Point Reach and Essence share a big client – eBay – but the two haven’t worked together on the auctioneer’s business.

The Point Reach brand will be merged into its new parent’s identity. Indeed its website is already referring visitors to Essence Digital’s website, Facebook, and Twitter account.

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