:

Essence Digital Buys Seattle’s Point Reach, Adding Mobile Talent

By Zach Rodgers

Tuesday, January 8th, 2013 – 2:05 pm

SHARE:

Essence Digital has acquired Point Reach, a Seattle-based agency with 19 employees and significant mobile capabilities. The deal brings Essence’s global headcount to 233, with the bulk of those staff concentrated in London, New York, and, most recently, San Francisco. The Bay Area presence materialized last September with the acquisition of SF-based Black Bag Advertising in September.

As a result of the two deals, U.K.-baptized Essence Essence Digital is now one of the faster growing independent agencies in the U.S.

It’s now focused on growing headcount in its new Seattle outpost, while infusing the rest of the company with Point Reach’s mobile chops.

In a statement shared with AdExchanger, the company said, “Essence is currently working on recruitment plans to expand the team in Seattle to support both Point Reach and Essence clients, as well as to take Point Reach’s mobile expertise to existing locations in San Francisco, New York, and London.”

Point Reach has created mobile media campaigns for clients such as Walgreens, Disney, AT&T, and StubHub. Point Reach and Essence share a big client – eBay – but the two haven’t worked together on the auctioneer’s business.

The Point Reach brand will be merged into its new parent’s identity. Indeed its website is already referring visitors to Essence Digital’s website, Facebook, and Twitter account.

Next In Agencies

Marketers Explain - 'What Is An Agency?'

Must Read

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.

For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.

Comic: He Sees You When You're Streaming

IP Address Match Rates Are a Joke – And It’s No Laughing Matter

According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.

create a network of points with nodes and connections, plain white background; use variations of green and grey for the dots and the connctions; 85% empty space

ad tech acquisition

Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.

CTV Manufacturers Have A New Tool For Catching Spoofed Devices

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.