AdExchanger Member Exclusives

Welcome to the Member Exclusive Resource Center. Here you can access members-only content and research at any time. Come back as often as you like!

Identity’s Impact on Marketing Decision-Making

AdExchanger’s Q3 2021 special report explores Identity’s Impact on Marketing Decision-Making through data collected directly from the decision makers themselves. Digital ad pros get real about how shifting industry timelines and policies regarding identity affect their future planning and their day-to-day activities.

Click here to download.

Meet the CDPs: Q&A Series

The CDP category has been described as crowded, confusing and rife with imitators. This report is here to clear up the confusion, dispel the myths and help buyers get a handle on what this still-nascent category is all about.

Click here to download.

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THE BEST OF INNOVATION LABS

Did you miss PROGRAMMATIC I/O Innovation Labs? Want a refresh of the critical content that was covered? Click here to view The Best of Innovation Labs. A collection of the most popular sessions from the four days.

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2020 INDUSTRY OUTLOOK REPORT: How COVID-19 Reset Digital Marketing

Our first proprietary research report of findings from a survey of brands and agencies on shifts in investment, measurement and what is on the horizon.

Click here to download.

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Identity: Are We Headed Toward Resolution, Revolution or Regression?

Presented at PROGRAMMATIC I/O Virtual Edition. Click here to download the slides.

More coming soon—be sure to check back!

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Must Read

OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.

Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

(Photo credit: Samsung Ads on Linkedin)

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.