Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Ad Blockalypse
The Randall Rothenberg “calm down about ad blockers” media tour continues, this time with a column at Ad Age (following up on Monday’s WSJ Q&A, where he also referred to ad blocking as “the latest crisis du jour”). In a scathing piece, the IAB CEO says profiting off ad blocking is “robbery, plain and simple — an extortionist scheme.” He cites the potential damage to the overall economy (advertising represents $350 billion in direct sales and $9 trillion in consumer purchases), but that’s a faulty analogy. Ad spending has remained steady at 1-2% of GDP since the early 20th century. The money will flow, just maybe not through IAB ad units. Read it.
Digital News Still Paying Off
Axel Springer is reportedly interested in purchasing Business Insider for $560 million, according to Re/code’s Peter Kafka. Axel Springer purchased a minority share of Business Insider early this year at a $200 million valuation, so the rumored price is a big step up. Business Insider and Axel Springer execs haven’t commented, but this could be the next in a series of recent big-money investments and acquisitions of digital-native news sites. Details.
The Price Of Security
It’s uncommon to hear about competitors like Google, Microsoft, Baidu and Qualcomm teaming up, but the four tech titans did just that on a joint $110 million investment in web security firm CloudFlare. (The round was led by Fidelity.) CloudFlare CEO Matthew Prince says the deal is entirely strategic, with specific goals attached to each new investor. Forbes reporter Kate Vinton says CloudFlare will be expanding its international and mobile applications, as the one-two punch of the Chinese market coming online and mobile web browsing concerns drive top-level strategy. Read on.
Wax And Wane
Whispers of a potential brand/agency pullback from the ad tech ecosystem turned into a shout on Tuesday. In the wake of Belkin’s decision to pull back from programmatic spending, as reported by Suzanne Vranica at The Wall Street Journal, there are now agencies going on the record with concerns over programmatic’s impact. Carat Global and 22squared are both cited by Laurie Sullivan at MediaPost as being unhappy with the state of ad tech. It’s worth noting, though, that agencies are pushing for improvement, not abandoning digital. Read it.
Get It While It’s Hot
Facebook engineer T.R. Vishwanath wrote a post on its developers blog Tuesday pitching the ability to publish directly to Instant Articles from a site’s own CMS. And first up to the plate is The Washington Post, which announced that it would be publishing 100% of its content directly to Facebook’s news service. WaPo redesigned its own site earlier this year to make it faster and more reader-friendly, but publisher Fred Ryan still sees Facebook as “a faster, more seamless news reading experience.” The newspaper has already sold ad placements for its articles on Facebook. More.
You’re Hired
- Brad Stone To Lead Bloomberg’s Tech Coverage – Poynter
- Offerpop Expands Executive Team, Appoints Amir Shub CPO – press release
- GE Names Linda Boff CMO – Ad Age
- Vincent Krsulich Joins Martini Media In New Position As SVP, Sales – press release
- Twitter Loses Its Sr. Director of Engineering, Growth And International Team To Uber – TechCrunch
But Wait, There’s More!
- Another Old Media-New Media Bet: Hearst Invests $21 Million In Dude-Centric Complex – Re/code
- Pixalate Introduces New Quality Standard For In-App Mobile Ad Supply Chain – press release
- Facebook’s Restrictions On User Data Cast A Long Shadow – WSJ
- Google Hotel Ads Makes It Easier For More Hotels To Participate – AdWords blog
- sovrn Announces Viewability Assurance – press release
- TorchMedia Taps Into Automated Trading With Site Tour – AdNews
- Google’s Grab Of Oyster Suggests Ebooks, Like News, Are Becoming “Content” Read On Big Platforms – NiemanLab
- These Are TV Network Chiefs’ Game Plans For Wooing Audiences And Advertisers – Adweek
- WalmartLabs Acquires Shopper Insight Technology PunchTab – Supermarket News
- SpotX White Paper: Programmatic TV Leaps Towards Unified Broadcast And Digital Sale – press release
- Cisco Launches New Cloud Based TV Video Solutions – App Developer Magazine
- The Power Of Splash And Salesforce – Splash blog
- Seven Charts That Show Who’s Dominating Mobile – Digiday
