If successful, muted autoplay video will join Pandora’s autoplay video ad product, which activates when users interact with the screen. “There’s a place for both products in our ecosystem, but more and more platforms will [use] opt-in video because more and more advertisers want to give users control of their experience,” Eccles said.
Pandora sees billions of interaction data points with its app on desktop and mobile every day, Eccles said, so there’s definitely money to be made.
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