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»sponsored listening

Pandora Focuses On Its Visual Ad Products

Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads. Reason being: It wants to be more than a listening platform. Sponsored Listening, launched last year, allows brands to sponsor one hour... Continue reading »

by Alison Weissbrot // August 5th, 2016 //
»
Pandora Lets Brands Buy Users An Hour Of Uninterrupted Listening

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of engagement with an ad. “Advertisers are hungry for a model that lets them buy attention and we’ve seen really great interest from the... Continue reading »

by Liz Rowley // July 27th, 2015 //
»
 

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