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»Opt-in video

Pandora Focuses On Its Visual Ad Products

Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads. Reason being: It wants to be more than a listening platform. Sponsored Listening, launched last year, allows brands to sponsor one hour... Continue reading »

by Alison Weissbrot // August 5th, 2016 //
»
 

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