Home Ad Exchange News Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

SHARE:

Lexi Reese Joins FacebookAccording to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly.

Reese had been the Director of the Google Content Network prior to taking on the DoubleClick Ad Exchange role in late 2009 where she succeeded Michael Rubenstein, who joined AppNexus as President in September 2009.

These are much different days for Google as it relates to the Exchange than 2009 as it is increasingly seen as the unstoppable force in non-guaranteed, display ad buying and selling, whereas when Rubenstein left, the Exchange was just starting to percolate – though there is always a sense of inevitability when Google “goes for it.”

A Google spokesperson confirms her departure.

Must Read

Lionsgate Enters The Ads Biz With An Exclusive Ad Server

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.

Layoffs

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.