Home Ad Exchange News Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
Ad Exchange News

Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

By AdExchanger

SHARE:

Lexi Reese Joins FacebookAccording to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly.

Reese had been the Director of the Google Content Network prior to taking on the DoubleClick Ad Exchange role in late 2009 where she succeeded Michael Rubenstein, who joined AppNexus as President in September 2009.

These are much different days for Google as it relates to the Exchange than 2009 as it is increasingly seen as the unstoppable force in non-guaranteed, display ad buying and selling, whereas when Rubenstein left, the Exchange was just starting to percolate – though there is always a sense of inevitability when Google “goes for it.”

A Google spokesperson confirms her departure.

Must Read

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.
Publishers

For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

Platforms

Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.

Comic: He Sees You When You're Streaming
CTV

IP Address Match Rates Are a Joke – And It’s No Laughing Matter

According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)
antitrust

The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.

create a network of points with nodes and connections, plain white background; use variations of green and grey for the dots and the connctions; 85% empty space
ad tech acquisition

Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.

CTV

CTV Manufacturers Have A New Tool For Catching Spoofed Devices

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

Popular

  1. Platforms

    Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?

    The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.

  2. Comic: He Sees You When You're Streaming
    CTV

    IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

  3. Nicole Scaglione, Global VP of CTV/OTT & Online Video, PubMatic
    OPINION: Data-Driven Thinking

    Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers

    Social CPMs have risen. The ability to find incremental audiences on social platforms has declined. Add the growing brand-safety concerns, and the equation looks even worse.

  4. CTV

    Magnite Remains Unbothered By The Trade Desk’s SSP Policies

    Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.”

  5. Comic: "Deal ID, please."
    Data

    The Trade Desk And PubMatic Are Done Pretending Deal IDs Work

    The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.