Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Mobile Ad Network Gets $8 Mil
Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for InMobi’s recent expansion into the U.S. and its launch in Japan. InMobi will also double its engineering staff in Bangalore to invest in its technology platform.” Read more.
New DoubleClick Benchmarks
Google’s DoubleClick has release the 2010 version of its benchmarks report A sample data nugget: “Data on impressions served through DoubleClick for Advertisers (DFA) by creative type. Simple flash is the dominant ad format accounting for close to 70% in the U.S. and 85% in the EMEA region. Static image ads was the next most common format representing 20% of the volume through DFA in the U.S. and 10% in the EMEA region.” Read more about it on the DoubleClick Advertiser blog. And, download the U.S. data here (PDF). And, the EMEA data here (PDF).
Q2 SEM Spend
Product marketing manager Margarita Golod shares her company’s insights about Q2 — as well as upcoming Q3 — search engine marketing spend on the Efficient Frontier blog. Golod says, “Our outlook for Q3 2010 is cautiously optimistic. The last two quarters have shown strong growth in terms of SEM spend (20% YoY in Q1 and 24% YoY in Q2) and we expect the positive trends to continue for the second half of the year.” Read more.
Former Omnicom business intelligence exec John Donahue has taken over the CTO role at BuzzLogic, “a digital media company with the leading blog advertising platform.” Donahue says in the release, “I’m thrilled to get back to my technology roots and drive the platform’s next stage of growth.” Read the release.
Agency.com Evaporates
Brian Morrissey and Andrew McMains of AdWeek cover the demise of Agency.com as regional offices for one of the original digital agencies gets folded into other agencies of parent ad holding company Omnicom. Read it.
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You’re Hired!
Adgregate Markets announced the appointment of Sharon Kelley, formerly of AOL, as Chief Revenue Officer, and David Sessions, formerly of Walmart, has been appointed to Adgregate Markets’ Board of Directors. Read the release.
Site Vs Search Retargeting
Chango CEO Chris Sukorynyk breaks down the difference between site and search retargeting on his company’s blog. He starts with the site, “Site-level retargeting is the best known form of retargeting available today. The goal of site retargeting is to encourage known customers to come back to your site.” Read more.
Apple Not Policing iAd, Yet
CNET reports that in spite of a terms of service document that states it will cut off third-party ad networks, iAd continues to let ad network plasers such as AdMob into the “iComputers” of the Apple which includes the Apple Macbook, Ipad and iPhone. Founder and CEO of AdMob Omar Hamoui told CNET, “They haven’t been enforcing (the new regulations) yet. We’re very appreciative of that.” Read more.
Hi5 Gets $14 Million
Social network Hi5 says that it has raised $14 million in an investment round led by Crosslink Capital. Hi5 says it is one of “the top 20 largest web sites in the world and the leading destination site focused on social entertainment and gaming.” Read the release.
HTML 5 Is Gonna Be Big
Mobile ad network Crips Wireless demoed its cross platform ads using HTML5 with “the first iPad campaign on the platform in the Popular Mechanics’ iPad app.” The company says the compatibility will trim costs of delivering an ad campaign across its hundres of publishers. Read more from Jacob Brady on VentureBeat.
Banners Suck
The title says it all – “More On Buying Banners = Burning Money: The Guarantee” as Joe Marchese gets on his display soapbox on MediaPost and references yesterday’s post by Scout Analytics’ Matt Shanahan on AdExchanger.com. Marchese writes, “What I am saying is that even an infinite number of meaningless impressions will deliver meaningless results. It is not the fault of any one point in the advertising value chain.” Read more.
