Ad Exchange News Links for Friday, February 6

Advertising Exchanges Links Here’s a recap of recent ad exchange-related news:

Mediaweek’s Mike Shields finds evidence that ad networks and exchanges are doing better than expected in Q1 2009. Traffiq ad exchange CEO Mark Kahn adds that ad agencies appear to be planning a month ahead of time as opposed to a year ahead of time.

In a press release, Traffiq announced that its “premium display advertising inventory averaged at $4.53 CPM – more than 17 times higher than the CPMs secured through many 3rd party resellers.”

Lynda Clarizio was canned at Platform-A (owners of ad exchange, BidPlace) in favor of former Yahoo! display ad executive, Greg Coleman according to AOL CEO Randy Falco. SAI covers AOL’s Q4 results which showed strength in premium inventory and weakness in remnant.

Former Vice President, Publisher Development at TACODA (now owned by AOL), Scott Portugal, has taken over at Traffiq to lead “the sales, marketing and business development practices at TRAFFIQ” according to Adotas.

In spite of the recent negative news regarding display ad CPMs, TechCrunch sees good news for display in recent quarterly reports by Yahoo!, AOL, Google and Microsoft.

Burst Media, a network or vertical ad network depending on who you ask, covers the WSJ article on improved targeting in web advertising. Burst seems to be wary of behavioral targeting which is understandable in that they are selling a contextual, vertical industry, targeting solution.

WPP invests in Omniture and makes its play in the analytics game.

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CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

CTV

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Marketers

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Platforms

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

CTV

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.

antitrust

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.

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