Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Integrating Paid Media The “social CRM” craze that propelled the acquisitions of Buddy Media and Vitrue is giving way to a new reality, Adaptly President Sean O’Neal writes for Adweek. “Paid, owned and earned are no longer a string of disconnected media tactics, but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revolutionizing TV Boxfish, a TV data startup, has raised $7 million in hopes of augmenting its product portfolio and expanding internationally. According to GigaOm, “Until now, the idea has been to profile viewers based on where they live and which shows they watch – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger’s June 2013 interview with Google’s Neal Mohan about the integration.) Adweek’s Garett Sloane […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rumor: Dunnhumby Buying Sociomantic Business Insider’s Nicholas Carlson says that retargeter/DSP/(acronym here) Sociomantic is being acquired by Dunnhumby, a subsidiary of British retailer Tesco, for $175 million-$200 million – though Carlson says the deal isn’t finalized. Read more. If true, this could be about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. If you search Google for “transparency + ad tech,” you’ll get more than 20 million search results. Nearly every network, DSP and publisher claims […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Testing Cross Channel Google is testing a new cross-device targeting option with advertisers geared to brand sites with more than 100,000 visitors, AdAge reports. Google drops a tag on the brand’s site which can then be matched across devices. “We’re always running experiments with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video In-Stream Ad Metric Definitions.” New metrics include “Ad expand/collapse” and the ever-popular “Skip,” which “describes when a user intentionally skips a linear video ad by clicking a button or other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Performance IPO Is it another programmatic IPO? Performance marketing company Matomy has decided it’s ready for an initial public offering and will seek to raise $100 million on the London Stock Exchange, according to the FT. The Israel-based company “generated revenues of $194m in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram’s Agency Deal Omnicom plans to spend up to $100 million on Instagram, according to Ad Age, in a new deal confirmed by Facebook and the agency holding company. With this new deal, Omnicom agencies will have the ability to create ads on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Units Time Magazine is giving its site a facelift after Time Inc. spins out from its parent company, Time Warner. Time tells Re/code’s Peter Kafka that traffic has more than doubled and “video streams are up 860 percent in the last year, and […]
