Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Turning To DMPs Turner debuted a DMP, the Turner Data Cloud, which it likens to Amazon’s targeting service. The WSJ reports that Turner wants to tap its cross-channel properties, “getting data pulled from information on folks who have shared stories via social media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Growing Dominance The gap between Google’s media revenue and the revenue of its competitors is growing, according to a report from ZenithOptimedia. The Publicis agency estimates that Google is 136% bigger than the world’s second-largest media owner, Disney, up from 115% a year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Does TV IPG-owned Cadreon and TubeMogul have paired up to build TV targeting tools for ad delivery across networks. Cadreon will draw proprietary data from its Audience Measurement Platform as well as from set-top boxes and other consumer shopping sources in order […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other ad tech providers. On Friday, Business Insider cited a recent remark by CEO Tim Armstrong that “AOL believes it will soon become a credible No. 3” behind Google and Facebook. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Behemoth On The Block Yelp is exploring a sale, according to The Wall Street Journal’s sources. Needham & Co. analyst Kerry Rice tells Bloomberg possible buyers include Google, Yahoo, Facebook or travel firms like Priceline and TripAdvisor. “They’ve done a great job building […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reddit’s O&O The Verge reports that Reddit is dipping into original video, where it can “control the conversation around the marketing and also tap into more lucrative advertising formats.” The videos will initially focus on the company’s AMA brand, the best loved of Reddit’s […]
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux as its data-management platform (DMP) partner to house and combine disparate data sources, according to Nielsen global President Steve Hasker. Krux can combine Nielsen data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Mobile Ad Push At its AdWords conference on Tuesday, Google debuted new ad formats for mobile. The first, Automobile Ads, gives mobile browsers a carousel of interactive images with added info like horsepower and average gas mileage. The second format, Hotel Ads, aggregates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Serious Pinterest Pinterest is slowly opening its gates to developers. Its latest platform release lets developers access the data of pinners who connect their accounts to external apps. As TechCrunch reporter Matthew Lynley points out, intent signals abound. “One project involved shipping recipe data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ. Though Twitter’s got scale (302 million monthly active users, to be exact), marketers and brands aren’t convinced their ad spend is impacting purchases, and that’s […]
