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»Ad Agents

Bridging The Divide Between Offline And Online Data With Mobile

"Ad Agents" is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to... Continue reading »
by AdExchanger // June 19th, 2012 //
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To Prevent Data Leakage, Embrace 'TANSTAAFL'

"Ad Agents" is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for "There ain't no such thing as a free lunch",... Continue reading »
by AdExchanger // May 31st, 2012 //
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Is Facebook Just Another Ad-Supported Publisher?

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has... Continue reading »
by AdExchanger // May 22nd, 2012 //
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Gamification Is Good: How Winning Is Changing the Web

"Ad Agents" is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when... Continue reading »
by AdExchanger // April 23rd, 2012 //
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Give Me Your Big Idea

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let... Continue reading »
by AdExchanger // April 11th, 2012 //
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Attention Audience Buyers: Stop Buying Demographics

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. In order for audience-based buying to move forward, digital advertisers need to break free from the offline media shackles that come with demographic buying. Audience-based buying is... Continue reading »
by AdExchanger // March 16th, 2012 //
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Time Matters: The Role Of Real-Time Bidding for Publishers

"Ad Agents" is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second... Continue reading »
by AdExchanger // February 1st, 2012 //
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The Role Of Real-Time Bidding For Marketers

"Ad Agents" is a column written by the agency-side of the digital media community. Joseph Leon, Managing Director EMEA of Essence Digital, a global, digital marketing agency based in London and New York. In 2011, the biggest hype, the loudest buzz and the best conversation starter in digital media was without doubt RTB – (Real... Continue reading »
by AdExchanger // January 19th, 2012 //
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The Buyer And Ad Operations

"Ad Agents" is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion. ... Continue reading »
by AdExchanger // February 10th, 2011 //
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RTB Is Boring

"Ad Agents" is a column written by the agency-side - and those servicing it - of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based, demand-side trading, specialist firm, Infectious Media Ltd. There’s a huge change going on at the moment.  It’s an exciting time, but I was really struck by... Continue reading »
by Ad Traders // December 8th, 2010 //
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