Following on the heels of Facebook’s announced plans to introduce video ads to its News Feed, Moontoast, a rich media ad platform provider, and the video platform VideoGenie unveiled a new partnership today that will also enable advertisers to insert videos into the social network’s News Feed.
Moontoast is a Facebook-preferred marketing developer and winner of the PMD Innovation Award; its partnership with VideoGenie will not compete with the social network, insisted co-founder and CTO Marcus Whitney.
“Moontoast does not have access to Facebook’s plans for its autoplay videos, but as a preferred marketing developer we align our products with Facebook,” Whitney said. “We have no intention of competing with them. Facebook has incredible targeting capabilities and we’re providing a platform that complements those capabilities.”