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OPINION: Commerce
How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers
Brands have plenty of ways to boost search visibility—paid, organic, and earned. But if a CEO demands presence in customer journey recommendation engines and is ready to pay, what can a marketer do?
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
What Regulators Talk About When They Talk About Ad Tech
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.