Home Online Advertising Update: Aol Buying Dotomi – UPDATED! Still Only Rumor
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Update: Aol Buying Dotomi – UPDATED! Still Only Rumor

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Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution.

Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to display, Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.

Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?

Companies are rolling the data-driven dice!

UPDATE: 11/3, 9:52 a.m.: Another source says I’m way off! Stay tuned!

By John Ebbert

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