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The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie Has An Ad Business And Meta Is Declining Credit Cards
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.