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Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.
Walmart Buys Vibe.co To Woo SMBs To Streaming
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Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.
Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.