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CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.