"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Juan M. Huerta, senior data scientist at PlaceIQ.
It has been said that we are in an era of big data. Not a day goes by without hearing about a new type of sensor, wearable device, innovative data source, creative data-visualization app or a new promising tool or technology to help us make sense of it all.
Enterprises and consumers alike generate both the supply and demand for once unthinkable quantities and varieties of data. The pressure to embrace it is strong.
At the same time, brands and marketers are taking notice and adopting big data strategies to better understand and approach the consumer. They know that when pieced together, the picture this data reveals is fresh, compelling and full of valuable insights.