Twitter Slip; Cookie Savior

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Twitter Slip

Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo CEO Sam Hamadeh told VentureBeat the slip is “emblematic of how rushed Twitter’s IPO planning is.” Read more.

Cookie Savior

From his Upstream Group blog, Doug Weaver delivers a faux encomium on Google’s reported initiatives to kill the third-party cookie with its own solution — known among the cognoscenti as AdID. Weaver shoots from his digital quill, “I think I speak for the entire industry and for all current and future Web users when I say, ‘Thank God! We needs us some more Google!’” Read more.

Opera Mediaworks

Mobile ad platform Opera Mediaworks is seeing large gains and shared several stats today highlighting the company’s growth. A spin-off of Opera Software, Opera Mediaworks’ revenue grew 106% between Q2 2012 and this year, and the company is projecting its revenue for 2013 will be more than $100 million. More than 13,000 sites and apps use the San Mateo, Calif.-based company’s platform and it serves 60 billion ad impressions a month, reaching 400 million global consumers. Read more.

Better Conversion Through Design

Retailers focused on app design are finding better conversion rates, according to Mobile Commerce Daily. Both Sears and Gilt have found that an emphasis on a personalized experience and more streamlined checkout have increased sales through mobile. “Our suggestions are to make the mobile experience so quick and easy they don’t take the time to check, and to make up for price with customer service, shipping guarantees and discounts, and other promotional opportunities,” said Paige Mazzoni, VP of marketing at MarketLive. Read more.

LiquidM Launch

San Francisco-based startup LiquidM unveiled a platform to help ad networks, trading desks and other mobile media buyers manage their mobile ad campaigns. The company also raised a $5 million Series A from Blumberg Capital, Earlybird Venture Capital and Asset Management Ventures. “Most mobile campaigns are managed through a mix of in-house technology and point solutions, some of which weren’t specifically built for mobile,” CEO Christof Wittig told AdExchanger. “What makes us different is that we’re offering a full-stack platform that allows you to manage your premium and performance ads.” Read more.

I’m Not Dead Yet

The pageview metric is supposed to be dead by now, but it isn’t, Brian Abelson points out in a blog post. And the doomsayers, some of whom offer their own alternatives, aren’t helping things. “Instead of worrying about whether we’re measuring the wrong things, or using the wrong tools or software, or falling behind the competition, let’s take a deep breath, ignore the doomsayers and do the best we can with what we have right now. And, if after a while, that’s still not working, then perhaps we should reassess precisely why, in what manner and by whom we were convinced that analytics would solve our problems in the first place.” Read the post.

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