YuMe Talks Programmatic; Senate's Take On Ad Dangers

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YuMe Talks Up Programmatic

“On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate in the budgets flow into agency and advertiser trading desk. Through Video Reach, agency trading desks can leverage YuMe’s unique audience theater capabilities and brand safe multiscreen SDK traffic relationships on an automated basis.” YuMe’s Q1 revenue totaled $37.3 million, a 40% increase year over year. Read the transcript.

Online Ad Malefactors

A Senate subcommittee released a report called “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy.” Download it here. The report focused on malware hidden in advertising and noted the ad tech industry’s complexity makes it difficult to identify and hold accountable perpetrators. The authors acknowledged the ad industry’s attempts to self-regulate when it comes to collecting PII but stated this regulation “needs strengthening in some key respects,” particularly in detecting and punishing advertisers who aren’t in compliance. The Direct Marketing Association, in response, called the report “an odd read.”

Times Tech

Strategists at The New York Times “blue sky” about tech and data in the publisher’s internally circulated Innovation Report, which was obtained and published by BuzzFeed. “Personalization offers countless opportunities to surface content in smarter ways. It means using technology to ensure that the right stories are finding the right readers in the right places at the right times. For example, letting you low when you’re walking by a restaurant we just reviewed…” More.

Ad Crash

AdAge opens a new window on the adware issue with a profile of 215 Apps, also called Engaging Apps. The company injects ads into sites across the Web, creating improbable juxtapositions such as a Target ad on Walmart.com. More.

Displaying Text

Google is launching a new “magazine-style” ad unit for publishers that will imbue text-based ads with “a design aesthetic suitable for display.” They could help text ads compete for space in display-only ad environments. Get the full story at TechCrunch.

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