A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Acqui-Hiring
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Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
PODCAST: The Big Story
Mergers And Operating Systems Are Reshaping TV Ads
The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
The Trade Desk Forms A Travel And Hospitality Media Network
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
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Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.
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The Trade Desk Forms A Travel And Hospitality Media Network
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
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Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
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The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.
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Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.