Where's AOL Platform-A's Exchange? BidPlace SB?

After a commenter asked about BidPlace’s URL, we noticed that the URL for Platform-A’s new ad exchange business, BidPlace SB, has evidently been established or removed depending on what you believe in Google’s cache.

http://www.bidplacesb.com/

bidplace-cache
Today’s Google Cache of BidPlaceSB.com.

As of today, the site looks to be under construction. The footer in the cache version of the page says, “BidPlace SB is a product of Advertising.com, a Platform-A company.”

Perhaps Randy Falco shut it down until Greg Coleman can have a look.

Given Falco’s complaints about falling revenues for premium advertising inventory, may be this is a sign of a change in strategy? Let’s hope not for AOL’s sake. Exchanges will always make sense for premium ad properties like AOL and its subsidiaries.

Anybody using BidPlace?

And, what about that “SB”? Sticky butter? Slim bob?

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