There’s bipartisan support for data privacy, but the American Data Privacy and Protection Act (ADPPA) isn’t sailing smoothly through the lawmaking process.
Last week, House Speaker Nancy Pelosi, among other prominent congresspeople, said the law simply isn’t strong enough and needs to be reworked before it can move forward.
There’s one main area that’s holding up the law: preemption, when a federal law overrules state laws. Given that the ADPPA is weaker than California’s own privacy law, that’s not a popular feature of the bill, especially for a congressperson from California.
And while the GDPR allows citizens to file suit for privacy violations, the federal privacy law would prohibit that approach, called private right of action, notes Senior Editor James Hercher.
In subtler ways, the American Data Privacy and Protection Act is less strict than CCPA, which makes the topic of preemption even more important. For example, CCPA protects not just data but inferences made from data, a broader scope that gives the law more teeth, says managing editor Allison Schiff.
Anyone in favor of the higher privacy bars would find it difficult to vote in favor of a bill that replaces these protections in favor of weaker ones.
Putting data quarters in the Tide wash-and-fold
Then, we pull off the plastic wrap and unfold why P&G is investing in its dry cleaning and wash-and-fold business.
What started as brand extension and a way to test new Tide products more than a decade ago is turning into a data play.
“There wasn’t this idea of, like, direct-to-consumer and first-party data,” Hercher says. “Now they find that this dry-cleaning business created in 2010 or earlier is a really intriguing first-party data play.”
