Home The Big Story The Big Story Podcast: The Blockchain Cometh
PODCAST: The Big Story

The Big Story Podcast: The Blockchain Cometh

By AdExchanger

SHARE:
The Big Story podcast

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.

Is blockchain a solution in search of a problem?

This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.

In his blockchain story, reporter James Hercher offers a rundown of the tech platforms that are experimenting with blockchain, along with some real marketer examples from the likes of Tyson Foods, Kimberly-Clark and Bayer. Use cases range from campaign reconciliation to trading on media futures.

Friction abounds, however, as do some very wackadoo startup pitches that confuse brands (and journalists) as to what’s real and what’s snake oil.

“If you are a sincere company and you believe in it and want to build a business, it’s hard to stand out from this crowd of bizarre and loud people screaming about the technology,” Hercher says.

Also in this episode: Some of the weirder blockchain story pitches we’ve received, plus a review of Snap’s Q2 earnings.

Must Read

Comic: Gamechanger (Google lost the DOJ's search antitrust case)
Google antitrust

Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Platforms

Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

Peppa Pig
Marketers

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

How A For-Profit College Is Using CTV Ads To Win Over New Students

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Platforms

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Commerce

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Popular

  1. Platforms

    Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In

    CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

  2. Banner. Contemporary art collage. Two people holding hands and go up on colorful columns, graph as on career ladder. Concept of partnership, business acquisition, deal, cooperation, teamwork, contract
    ad tech M&A

    Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe

    Roqad is buying Zeotap’s third-party data biz to boost its identity resolution capabilities, but also for access to key integrations with major ad platforms.

  3. Privacy

    Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences

    Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.

  4. Ann Blinkhorn, Founder, Blinkhorn LLC
    OPINION: Data-Driven Thinking

    The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI

    We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.

  5. Daily News Roundup

    Breaking Up Google is Hard To Do; Eyes On Epsilon

    Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.