You’ve read all the press about declining CPMs in Pubmatic’s AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings […]
Today’s ClickZ has a story on a new company, ReachLocal, started by former executives at skill-based gaming company, WorldWinner. ReachLocal offers local advertisers a “display ad and retargeting offering” with media purchased through Google, Yahoo! and RightMedia Exchange. CEO Zorik Gordon suggests that they want the fat end of the local advertiser pie which means […]
AOL Platform-A’s BidPlace SB has launched, or relaunched, depending on what you know and when you started knowing it. In our previous post on BidPlace SB, it appeared maintenance was underway or a change in strategy. Today, a commenter informs us that all is well and BidPlace SB (no one knows what SB means) is […]
Data exchanges offer publishers, who are sweating bullets over 2009 revenue targets, an opportunity to create a new source of revenue as they are able to leverage their valuable user base and resell anonymous cookie data that advertisers can serve against. In yesterday’s MediaPost, CEO Mark Zagorski, from Israeli-based behavioral targeting data exchange, eXelate, exhorted […]
Recent ad exchange-related news… these articles point to the growing importance of performance display advertising. The display ad is definitely not dead. The Wall Street Journal’s Martin Peers looks at the weak demand in internet advertising and harps on social media being partly the cause of over-supply of inventory. Nick Gonzalez takes Peers comments further […]
During today’s conference call, A.H. Belo Corporation (AHC) which closed at a precarious $1.81 per share today and better known as owners of major regional and local newspapers such as the Dallas Morning News, reported that they have integrated their newspaper sites fully onto Yahoo!’s APT platform and are realizing revenue. Unfortunately, it’s not enough […]
This past week, iMedia’s semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no “future” like the “single site buy future.” The OPA’s argument goes something like this: “Sure, Ms. Brand […]
Another player joined the yield optimization space today which currently includes Pubmatic, Rubicon Project and AdMeld. Yieldex announced that the first client for its “BusinessIQ” inventory management product is Martha Stewart Living Omnimedia. According to the release: “The Yieldex BusinessIQ product provides accurate revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data […]
Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]
Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
