Today’s linkage on ad exchange-related news… Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that “Rubicon estimated that the volume of display advertising inventory sold through advertising networks grew 150% between the two quarters, and that “same site” sales actually grew […]
Oren Netzer is CEO of DoubleVerify, an online media verification company. AdExchanger.com: In your recent release highlighting your $3.5 million raise, you noted your impressive list of new clients. Can you provide us more detail about the trends you’re seeing in campaigns, creatives and verticals in which DoubleVerify‘s technology is being implemented? Does the economic […]
Keeping you abreast of the latest exchange news… In the New York Times, Stephanie Clifford wrote a piece entitled, “Put Ad on Web. Count Clicks. Revise” featuring the ad exchange model’s data-intensive environment with real world examples. Of note: according to NYTimes.com today – two days later – this article is still among the top […]
Don Mathis is CEO of Epic Advertising, an online performance marketing company AdExchanger.com: How has Epic Advertising fared during the economic downturn? Please share any strengths or weaknesses you’re seeing. What types of client campaigns are thriving – or not? How is creative evolving? DM: Epic Advertising has fared well due to our fundamental performance-based […]
Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]
Meir Zohar is CEO of data exchange, eXelate. Ad Exchanger.com: Can you provide insight on recent momentum at eXelate? Any observations due to the recent economic slump? MZ: We’re experiencing strong growth on both sides of the eXelate Targeting eXchange – buyers (ad networks and agencies) and sellers (publishers) of data. Since we’re in […]
Aaron Finn is CEO of AdReady, an advertising technology company. AdExchanger.com: Can you update us on current revenue and client momentum? Has the economy affected your business? Any surprises or trends you can share? AF: We keep growing our client base and increasing revenue, and we’re still hiring to keep up with demand. The biggest […]
Scott Symonds is General Manager of AKQA Media, Search & Analytics. AdExchanger.com: Are ad exchanges a part of digital media buying strategy at AKQA? Do you have plans for a media buying platform either in-house or outsourced? SS: We are not using ad exchanges currently but would like to as we build our performance media […]
Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How’s CPX Interactive‘s display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this […]
Bill Morrison and Robert Coolbrith are equity analysts at ThinkEquity Partners and recently authored a report entitled, “The Opportunity In Non-Premium Display Advertising.” AdExchanger.com: Are data exchanges the key to unlocking value in social media? Who’s getting it right in the data exchange space? BM and RB: We’ll defer the second part of your question […]
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
