Demand side platform MediaMath has scooped up Tap.Me and its roughly 11 employees for an undisclosed sum. The deal brings MediaMath a far more robust mobile and video ad serving capability than it had previously, according to CEO Joe Zawadzki. Tap.Me was previously focused on in-game ads (AdExchanger 2011 Q&A). But as sometimes happens in […]
Adelphic Mobile is one of a handful of companies trying to address the problem of poor audience segmentation in mobile. It hopes to get there faster with the help of a $10 million investment led by Google Ventures. The money is earmarked largely for marketing and other go-to-market spending. “We’ve been pretty heads down, working […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe. A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]
AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
AudienceScience has shuttered its publisher network business to focus completely on marketing technology. The move is yet another sign of weak demand for traditional ad networks, as buyers steadily migrate budgets to exchange-traded media bought through DSPs. President Mike Peralta tells AdExchanger, “The transition has been in the works for 12 to 18 months. Across […]
It’s been less than two years since former Aperture executive Scott Knoll was brought in as AdSafe’s CEO. Knoll has just introduced his biggest change to date: After today, the brand “AdSafe” is no more. Instead, the company will now be known as Integral Ad Science. In a sense, the move codifies a shift that […]
Triggit, a demand side platform that has lately repositioned itself as a Facebook Exchange specialist, has raised a $7.4 million Series B round from existing investors. Spark Capital and Foundry Group participated, as did the company’s recently added CRO Chris Zaharias. CEO Zach Coelius tells AdExchanger, “We’ve focused every bit of our development and resources […]
Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing “more with less” is a general worry that happens anytime an industry finds itself in the throes of technological change. […]
It’s been three years since Adobe embarked on the digital acquisition spree that would bring it a major analytics platform (Omniture), a DMP (Demdex) and a media buying platform (Efficient Frontier). How to measure its success to date? Financial results tell one story. In Q3 2012 the digital marketing suite delivered 40% growth in revenue, […]
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
