Waymark

The latest bolt-on to a DSP isn’t solving for media or measurement – it’s AI-generated creative. Inside the Viant-Waymark acquisition. Plus: CEO Jeff Green said The Trade Desk is open to M&A. So what kind of company could The Trade Desk buy?

Tim and Chris Vanderhook explain why Viant bought Waymark and how it fits into their ambitious plans for CTV.

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.