Uproxx Takes Aim At CTV With The Launch Of A New TV Unit
With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step forward that YouTube did by moving beyond mobile and desktop viewing and into the living room.
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Trebel AI Is Using AI-Generated Playlists As a Targeting Signal
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.
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DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future
With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer data platforms.