What exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the eye of the beholder. But there are some areas of agreement. And the industry isn’t setting the premium bar as high as you might think.
On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.
