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»@WalmartLabs

Big Brands Go Big On Mobile: Heineken And Walmart Share Their Stories

It’s become generally accepted wisdom that brands aren’t dedicating dollars to mobile at a rate commensurate with consumer time spent. That said, certain big brands like Walmart and Heineken are embracing mobile as a key part of their advertising initiatives. “Going forward, we will always view campaigns as mobile-first,” said Ron Amram, senior media director... Continue reading »
by Allison Schiff // December 3rd, 2014 //
»
Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales

Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges the gap between digital coupons and store loyalty systems, first launching its service with grocer Kroger in 2008; additional roll-outs with Safeway, CouponLink, ShopRite, Giant Eagle and Stop ‘n Save... Continue reading »
by Kelly Liyakasa // September 5th, 2014 //
»
Pricing Data Heats Up: eBay Acquires Decide.com

Not to be outdone by the brick and mortars, eBay announced today its acquisition of Seattle-based pricing research and data firm Decide.com for an undisclosed sum. Decide.com applies what it calls “patent-pending machine-learning and text-mining algorithms” to an avalanche of price points to connect consumers to highly rated products and services. Users gained access to competitive pricing... Continue reading »
by Kelly Liyakasa // September 6th, 2013 //
»
The @WalmartLabs Way: Why The Online Pure-Play Needs Brick and Mortar (And Vice Versa)

With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, "context strategy." Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on... Continue reading »
by Kelly Liyakasa // September 4th, 2013 //
»
 

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