:

ARCHIVE FOR:

Walmart ad tech

OPINION: Data-Driven Thinking

Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?

TJ Hunter, Keynes// August 12th, 2026

Will Walmart’s acquisition of Vibe.co create an AOL-esque walled garden – or a CTV platform advertisers actually want to use?
CTV

Walmart Buys Vibe.co To Woo SMBs To Streaming

BY Alyssa Boyle// June 23rd, 2026

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.