Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner
The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and retail vertical clients, with Moat licensing data from retail membership and loyalty programs to connect those customers to online identity […]
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