• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

VTubers

  • Daily News Roundup

    Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP

    BY AdExchanger// August 19th, 2025

    Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

    Tagged in:
    • MasterCard
    • Twitch
    • VTubers
    • Walmart
    • WPP
    • youtube

Popular

  1. CTV Roundup

    What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?

  2. A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
    Commerce

    Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

  3. Paul Bannister, Chief Strategy Officer, Raptive
    OPINION: The Sell Sider

    Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication

  4. Keren Shlush, Head of Marketing, Zoomd
    OPINION: On TV & Video

    From Branding To Action: Best Practices For Using QR Codes In Performance CTV

  5. Chris Paquette, CEO & founder, DeepIntent
    private equity

    Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved