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»Vivoom

Mobile Ad Platform Vivoom Shuts Its Doors Due To The COVID-19 Economy

Vivoom, a Boston-based mobile ad platform focused on user-generated ad campaigns, closed its operations on Wednesday, a victim of the pandemic economy. The company’s website is no longer live. Vivoom CEO and cofounder Katherine Hays relayed news of the shutdown in an email sent to clients and partners yesterday. “Despite our amazing partners, peers, advisors... Continue reading »
by Allison Schiff // August 13th, 2020 //
»
Crayola Gets Crafty With User-Generated Content

At Crayola, the lines between paid and earned are blurring. “The interaction between friends and family is so valuable – and it just can’t be garnered from paid media,” said Marisa Scurato, who oversees the brand’s strategic digital marketing efforts. “But we do believe that those things go hand in hand.” Crayola consumers create a lot... Continue reading »
by Allison Schiff // February 8th, 2018 //
»
User-Generated Video Helps Make The Sale For This Seasonal Summer Retailer

Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic. “Lilly Pulitzer is to females what... Continue reading »
by Allison Schiff // August 19th, 2015 //
»
 

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