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»viewable adss

Vendors Seek Accreditation As MRC's Viewable Impression Advisory Lifts

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability has traditionally been... Continue reading »
by Judith Aquino // November 15th, 2013 //
»
 

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