Video content management and distribution platform Ooyala revealed on Monday it had acquired Nativ, a London-based interactive video ad platform that helps brands and media companies manage TV and video content and ad creative. Terms of the deal were not disclosed. The purchase comes after Ooyala’s acquisition of European video supply-side platform Videoplaza and the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mikael Mathison, commercial product manager at Videoplaza, an Ooyala company. The video and TV landscape is in flux. With a plethora of video streaming devices and emerging streaming services, TV […]
The turf war for programmatic video technologies wages on. Video distribution and analytics platform Ooyala, acquired by Australian telco Telstra in August, revealed Monday it would purchase London-based video supply-side platform Videoplaza for an undisclosed sum. Read the release. This is a critical move for Ooyala, which focuses on helping publishers run and operate their video business by managing content, metatags, […]
Much like the waves programmatic private marketplaces have made domestically of late, more European broadcasters are considering these deals for the “brand safety” they promise marketers and the perception of control over CPMs they provide. London-headquartered Videoplaza, which was founded in 2007, is going after this very trend. Its sell-side ad-serving and management platform Karbon […]
