The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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TikTok Takes On Amazon; Retailers Bemoan Inventory Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]
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