TVOD

Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday.

Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet […]