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»Truffle Pig

Publishers Pen A New Playbook For The Platform Era

Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the... Continue reading »

by Kelly Liyakasa // June 20th, 2017 //
»
WPP, Snapchat And DailyMail Launch A Content Agency

A host of content-focused marketing agencies has sprung up inside agencies and media companies in recent years, so why not launch one jointly backed by those entities? That's the logic behind Truffle Pig, a new agency joint venture from WPP Group, Snapchat and DailyMail. DailyMail and Snapchat media will be the starting points for branded... Continue reading »

by Zach Rodgers // June 23rd, 2015 //
»
 

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