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»TRP Buying

How Facebook Learned To Stop Worrying And Love The Rating Point

If Facebook wants to grab budgets from TV media planners, it has to speak their language. To make buying and measuring digital video ads easier for TV buyers, Facebook has unveiled support for TRP [target rating point] buying this week. TRP buying enables advertisers to plan, buy and measure online video and TV campaigns holistically. Media... Continue reading »
by Sarah Sluis // September 29th, 2015 //
»
 

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