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»Tribune Media

Why Some Publishers Love Viewability

Viewability is stressing publishers out. Brands want more for less. Sites need to be redesigned. Every vendor brings different numbers to the equation. But some publishers, like Condé Nast and Tribune Media, are reaping the benefits of “embracing viewability.” “We’ve seen our yields increase,” said Brad Agens, SVP of digital sales for Tribune Media, who… Continue reading »

by Sarah Sluis // April 3rd, 2015 //
»
 

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