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»Trendrr

Trending TV: Twitter’s Fast Moves Belie Weak Deal Market For Social TV Startups

Tapping into second-screen viewing and related search habits is the new black. Facebook confirmed Friday it is testing “trending topics” in the news feed after rolling out a hashtags feature, according to The Wall Street Journal. Apple and, especially, Twitter have made notable moves in the space. But, for all of the interest, the fact… Continue reading »
by Kelly Liyakasa // September 3rd, 2013 //
»
Amid Twitter’s TV Gains, Could The Social TV Market Be Losing Its Luster?

Twitter’s wading deeper into the TV pool. The end goal? Unlock more viewer data to balance the scale on social engagement and determine the opportune time to push paid media promotions. With its latest acquisition of real-time social data analytics platform Trendrr, which is used by a range of media companies and TV networks such… Continue reading »
by Kelly Liyakasa // August 29th, 2013 //
»
 

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