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Travis Johnson

  • Platforms

    ‘Amazon For The CMO': Podean Helps Brands And Agencies Navigate The Tech Giant

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    Most agencies are myopic in their approach to Amazon. They might only focus on retail optimization or just concentrate on search. But Amazon also offers an array of opportunities across OTT, audio, social and branding, said Travis Johnson, global CEO of Amazon consultancy Podean. “What Amazon is doing is very broad, [and] nobody is thinking […]

  • Agencies

    Behind CEO Henry Tajer’s Exit At IPG Mediabrands

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    Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands […]